The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).
The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.
The Model Zone will be open from 5th- 7th, 12am – 6pm on Saturday 5th, 11am-6pm on Sunday 6th and 11am-5pm on Monday 7th. A schedule of sponsor activity will on the posters backstage and available from agencies.
This season at the Model Zone we will be featuring the following:Ace Hotel London Shoreditch
Ace Hotel London Shoreditch hangs its hat in London's most creative, engaged district — a locus for creative culture, home of the world famous open-air market on Brick Lane and a canvas for street artists the world over. The neighbourhood's legacy includes theatres running banned 16th century plays, the debut of drag pioneer Hetty King and the first rumbles of industrialized craft in the Western Hemisphere. Today's Shoreditch is a leader in art, design, cuisine, culture and technology — an outpost in the global community of ideas. We're proud to be able to weave
Find out more: www.acehotel.com/WELEDA
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified natural by NATRUE personal care.
Responsible dealings with both nature and people have always formed part of our business, ever since Rudolf Steiner articulated his vision of a company completely at the service of human beings and the world as a whole. Whether it’s through fair trade, biodynamic cultivation or the supportive development of our employees – sustainability is part of our roots.
Weleda will be offering complimentary massages and facials at the Model Zone.
Find out more: www.weleda.co.uk/
OTHER CONTRIBUTING SPONSORS: DASH, EVIAN, KIND, EMBER, MAYOR OF LONDON, PROPERCORN
Phone: +44 (0) 207 759 1996
Mobile: 077 6608 3597 (During LFW)
Read our Model Guide created by the British Fashion Council, AMA and Storm below.