CMMN SWDN

CMMN SWDN
CMMN is a menswear brand aiming to create hybrid quality wardrobe staples mixed with progressive standout pieces. Drawing inspiration from youth sub-cultures, fused with the elegance of classic sartorial menswear, CMMN propose a new image of masculinity.

CMMN was launched in 2012 in Malmö, Sweden’s multicultural and creative hot spot. CMMN is designed by Saif Bakir and Emma Hedlund, who first met in 2004 in London while studying at prestigious schools Central Saint Martins and London College of Fashion.

They both have a profound experience from the fashion industry, having worked at a series of renowned fashion houses such as Wooyoungmi, COS and most recently for Kanye West in Paris where the duo worked as Head of Design side by side. Setting up Kanye’s studio in Paris triggered the desire to start their own label.

CMMN’s collections are continuous, a story under constant development. Inspired by their diverse experiences there is a constant play on contrary elements that are interconnected and combined to create a balance. CMMN offers a hybrid of quality wardrobe staples and progressive design that appeals to the independent, self-confident individual who is not trend cautious but aspire to be conspicuous.

With the aim to establish CMMN as an influential and forward-thinking brand on the international fashion scene, CMMN has now established a studio in the creative heart of east London.

Studio 1
296 Kingsland Road
London E8 4DG

www.cmmn-swdn.com

Sales Contact

Greg Hewitt
greg@dmsrlondon.com
Mobile: +44 (0) 7970 015174

Press Contact

CMMN SWDN
press@cmmn-swdn.com

UK Stockists

Autograph
OKI-NI

International Stockists

SSENSE, Canada
Nomad, Canada
Working Title, Canada
Galeries Lafayette, China
Storm, Denmark
Tom Greyhound, France
Voo Store, Germany
ETQ, Holland
Fameglory, Hong Kong
Hypebeast, Hong Kong, online
Shine, Hong Kong
Frip, Italy
United Arrows, Japan
Ueno Shokai, Japan
Sullen, Japan
Nighthawks, Japan
Nowhere, Ireland
Branco, Macau
APT25, Mexico
Addicted, South Korea
Beaker, South Korea
Space Mue, South Korea
Very Common, South Korea
Mini, Spain
Très Bien Shop, Sweden
Ne.Sense, Taiwan
Steven Alan, USA
FourTwoFour, USA
SPRUCE, USA
Black Market, USA