Serena Rees, Founder and Creative Visionary of les girls les boys, hatched the brand by observing the struggle and the challenges of a generation coming-of-age in an ‘always-on' era. Serena recognizes the dramatic shift in behaviors, attitudes and expectations imposed on this generation – telling them how to act and how to exist, rather than giving them the space to be. 

les girls les boys celebrates the fluidity of love and friendship, cross cultural mindsets and diverse identities.  The brand encourages all expressions of one's true self, free from social and cultural constraints, and being comfortable in one's own skin. Leading the industry in the newest apparel segment, "bed to street and everything in between," les girls les boys offers high quality clothing with accessible style and clever design that provide customers with choice.