Privé Alliance is a Unisex streetwear label. The brand is run by Co-Creative Directors, Danyl Geneciran and Baekhyun. Danyl currently is also Editor in Chief for Lined Magazine and Contributing Fashion Editor for L'Officiel Magazine. Baekhyun, of South Korean-Chinese Boy Group EXO, is also a model and actor and has amassed an amazing 13.7 million Instagram followers. The brand is one of many that was influenced from the streetwear trend originating in the US and has largely been adopted by hip-hop and street sub-cultures. The brand's commodities are exclusively designed in New York City with additional teams in Seoul, Tokyo and Toronto. In May 2018, South Korean singer and actor Baekhyun of EXO was appointed Co-Creative Director. The first pieces from his collection launched in July 2018.