PRONOUNCE is a designer brand established in 2016, now based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins in 2015 and worked in YEEZY after graduation. Jun had trained himself in Ermenegildo Zegna before graduated from London College of Fashion and Istituto Marangoni, both MA Menswear.
Yushan and Jun share the same aesthetics, focusing on developing hand crafted heritage reflecting on modern wardrobe, combining east and west. Inspired by different male and female stereotypes, two designers keep pushing the boundaries of ‘Gender Sharing' concept.
PRONOUNCE was the finalist of Woolmark Prize International of 2017 and "GQ Presents" final winner in 2017, they were also the winner of "The Latest Fashion Buzz" in Italy. Founder Jun and Yushan are also in Forbes entrepreneur "30 UNDER 30" 2017 and 2018 list. PRONOUNCE is the first Chinese designer brand officially invited by Pitti Uomo to hold a fashion show presenting their latest SS20 collection.