STAFFONLY is an energetic contemporary menswear brand established in London. Two creative minds and lifelong friends, Shimo Zhou and Une Yea, have been working and learning closely since the debut of their first collection in 2015.
Shimo Zhou graduated from London College of Fashion BA womenswear in 2013, then obtained a distinction degree in MA menswear in 2015. She has worked in several fashion houses including Alexander McQueen and Erdem during her study in London. Une Yea received the MA degree in accessory design from the Royal College of Art in London and has shown her graduation collection at the finale on the graduation show. Her design always containing sharp ideas and avant-garde appearance. She won the "Best Fashion Item" in Paris "Who's Next" 2014 fashion award. She worked as a menswear designer in Armani headquarter in Milan before established the brand.
The studio has now moved to Shanghai. They have been invited to several fashion projects and competitions including Pitti Uomo, The International Wool Mark Prize and Mini Fashion following the launch of their first collection. The design-duo also have contributed in art projects including installation designs in China-Switzerland "Lace to Meet You" exhibition and curation design in "The Science Fetish Museum" in J: Gallery Shanghai.
In June 2018, the brand is going to show the 2019 S/S collection at London Fashion Week Men's with support from "GQ PRESENTS" program.
STAFFONLY illustrates unlimited imaginations which beyond the word itself. They focus on the logic hidden from the appearance and the sense of communal recognition from the groups and communities. The development of the fresh concept and identity is the essential first step in the symbiotic design process. It leads to a series of curated materials and colours choices for an ironic and provocative take on fashion that is enhanced by functional and sculpted silhouettes. They visualized that " a STAFFONLY man always has an abundance of curiosity and a sense of humour, and he is willing to break the boundaries and to explore the unknown era of the world."