KyuYong Shin and JiSun Park are based in Seoul. In 2015, JiSun joined BLINDNESS establishing the menswear collection brand. KyuYong studied fashion at the Fashion School and JiSun's majored in Furniture Design at Hong Ik University. They both have variety perspectives- theirs opinions are mixed into a single theme to create a BLINDNESS collection. In 2017, BLINDNESS were awarded the LVMH PRIZE and in 2018, the brand showed at London Fashion Week.
BLINDNESS is an elegant menswear brand and visualise extending into womenswear. BLINDNESS's collection removes the gender boundaries. BLINDNESS express that 'fashion was not just clothes', but a message of 'culture and society'.