DANIEL w. FLETCHER is a London-based contemporary menswear brand which I established in 2015 after graduating from Central Saint Martins.

Originally from the North West of England, I moved to London to study and gained experience at Louis Vuitton, Victoria Beckham, Burberry and Lanvin before startingmy brand. I launched the label immediately after nishing University when OpeningCeremony bought my graduate collection. I produced a capsule collection of eight designs for them and released it for Spring/Summer ‘16.

My collections are deeply personal and explore my thoughts on current affairs and social issues. With a focus on casual luxury, each collection combines timeless shapes, new fabrics and motifs. These collections have been presented on the LFWMschedule for the past ve seasons in a number of different formats, both digitally and in presentation form. SS19 marked the brand's rst runway show.

I was a recipient of the Future British Award supported by Boden for SS18 and AW18, as well as being nominated for the 2017 LVMH Prize. I was also a recipient of the RiverIsland X BFC Fashion Film Award 2016 for my fashion lm, ‘Stay', which showcased my SS17 collection. Following this, in 2018, I was named as one of Drapers' 30 Under 30.

Retail projects have also played a key part in the development of the DANIEL w. FLETCHER brand. A four oor hanging installation at the historic Liberty London store marked my rst UK stockist and has been followed with installations in someof my other 16 international stockists including Tom Greyhound, Paris and Beams International Gallery, Tokyo. In October 2016 I opened a pop up store in Covent Garden, in collaboration with renowned architect Farshid Moussavi. Designed to be animmersive experience re ecting the personality and aesthetic of the brand, the storeincluded an exhibition celebrating the enormous variety of magazines and stylists that have chosen to feature my collections.

Third Floor
217 Mare Street
London E8 3QE


Sales Contact

Wholesale Enquiries

Press Contact

Greg French
Tel: +44 (0) 20 729 5674
Mobile: +44 (0) 7879 770325


Ticket Requests


Greg French
Tel: +44 (0) 20 729 5674
Mobile: +44 (0) 7879 770325

UK Stockists

Liberty, London
50m, London

International Stockists

Baby's All Right, Tokyo
Beams International Gallery, Tokyo
Boon The Shop, Korea
Darial, Barcelona
Harvey Nichols, Hong Kong
Opening Ceremony, Tokyo
Opening Ceremony, New York
Opening Ceremony, Los Angeles
Shine (Fashion Walk), Hong Kong
Shine (The Peninsula), Hong Kong
Siersted, Copenhagen
Snatchbook, China
SSense, Canada
South Of Everywhere, Texas
Tom Greyhound, Paris
Urban Research, Tokyo
Urban Research ROSSO, Tokyo