DANIEL w. FLETCHER is a London-based contemporary menswear brand which I established in 2015 after graduating from Central Saint Martins.
Originally from the North West of England, I moved to London to study and gained experience at Louis Vuitton, Victoria Beckham, Burberry and Lanvin before startingmy brand. I launched the label immediately after nishing University when OpeningCeremony bought my graduate collection. I produced a capsule collection of eight designs for them and released it for Spring/Summer ‘16.
My collections are deeply personal and explore my thoughts on current affairs and social issues. With a focus on casual luxury, each collection combines timeless shapes, new fabrics and motifs. These collections have been presented on the LFWMschedule for the past ve seasons in a number of different formats, both digitally and in presentation form. SS19 marked the brand's rst runway show.
I was a recipient of the Future British Award supported by Boden for SS18 and AW18, as well as being nominated for the 2017 LVMH Prize. I was also a recipient of the RiverIsland X BFC Fashion Film Award 2016 for my fashion lm, ‘Stay', which showcased my SS17 collection. Following this, in 2018, I was named as one of Drapers' 30 Under 30.
Retail projects have also played a key part in the development of the DANIEL w. FLETCHER brand. A four oor hanging installation at the historic Liberty London store marked my rst UK stockist and has been followed with installations in someof my other 16 international stockists including Tom Greyhound, Paris and Beams International Gallery, Tokyo. In October 2016 I opened a pop up store in Covent Garden, in collaboration with renowned architect Farshid Moussavi. Designed to be animmersive experience re ecting the personality and aesthetic of the brand, the storeincluded an exhibition celebrating the enormous variety of magazines and stylists that have chosen to feature my collections.